Black Ops 7’s Pre-Order Bonuses Are Already Obvious

More information is starting to be revealed about Call of Duty: Black Ops 7, with the upcoming game marking the second consecutive release for Treyarch’s sub-franchise. From the game’s reveal, it was confirmed that the title will be a direct sequel to 2012’s Black Ops 2, adopting a semi-futuristic setting around the 2030s and featuring David Mason in its protagonist role.

Some concerns have already been raised over Call of Duty: Black Ops 7, with the consecutive releases of the Modern Warfare franchise in 2022 and 2023 being quite divisive. While BO7 does run the risk of over-saturating Black Ops‘ presence in the series, it is still likely that the project will pull the consistent playership numbers of CoD‘s annual releases. Pre-order bonuses are as important for Call of Duty as ever, especially with fears of BO7 being another MW3 situation, though the series’ history with pre-orders makes Black Ops 7‘s pre-order benefits quite obvious.

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Some Call of Duty: Black Ops 7 Pre-Order Bonuses Seem Like a Sure Thing

Pre-order bonuses have typified the early hype around annual Call of Duty releases for quite some time now. The modern state of the franchise has only furthered this, with CoD‘s live-service nature giving way to a greater range of multiplayer content that can be tied to in-game bonuses for eager players. First and foremost, it seems obvious that pre-orders for Call of Duty: Black Ops 7 will give players access to the game’s multiplayer betas.

Multiplayer beta access via pre-orders has become a mainstay element of modern Call of Duty, and Black Ops 7 might even extend this to early access for the game’s campaign. Single-player early access was a key part of pre-orders for the likes of the more recent MW2 and MW3, and a lot of attention is already being placed on Black Ops 7‘s single-player offerings. With players having waited for a narrative sequel to BO2 for well over a decade, early campaign access might be a key element of Treyarch enticing players to pre-order BO7.

Pre-orders are likely to be more of an issue for Activision in the modern landscape of CoD, with the franchise’s annual releases now all seemingly coming to the Xbox Game Pass service. This day-one access to new CoDs makes pre-orders much less enticing for a large portion of the series’ player base, so Black Ops 7 might have to really pick up the slack in terms of what bonuses pre-ordering can offer to players.

Call of Duty Pre-Orders Need to Offer More Across the Board in the Xbox Game Pass Era

It is expected for Black Ops 7 to offer things like weapon blueprints as part of pre-orders, while potentially including things like free access to certain premium battle passes. While things like BlackCell access are usually reserved for more expensive editions of CoD titles, Black Ops 7 may increase its pre-orders by offering this kind of benefit across all editions of the upcoming game. Of course, this can also extend to unique operator skins, with BO7 likely to lean heavily into multiplayer customization bonuses to attract fans to pre-order.

With a Zombies mode also being confirmed for Call of Duty: Black Ops 7, pre-order bonuses could easily extend to things like GobbleGum packs or blueprints that are based on the survival mode. It is true that Call of Duty pre-order bonuses have become quite predictable in recent years, yet the availability of modern CoD games via Game Pass might make Treyarch offer a wider range of traditional bonuses across even the most basic pre-ordered edition of Black Ops 7.